Hannah is a food startup connector and project catalyst with the mission to collectively build an equitable, regenerative, resilient, regional food system. She works specifically with emerging packaged food and beverage entrepreneurs, the creative changemakers of our food system. While co-founding and scaling The Better Bean Company from farmers markets to national distribution, she intimately experienced the barriers to success. Since exiting from the company in 2018, she has become a holistic business consultant and advisor. As a business advisor to the Small Business Development Center’s “Getting Your Recipe to Market Program” she helps new food companies launch into the ecosystem. Kullberg is a coach for XXcelerate and a mentor with BUILT Oregon and OEN’s Angel Food. Working with Prosper Portland she helps organize networking events for food businesses. She is passionate about helping the next generation of food business founders navigate the industry, actively catalyzing solutions to make it more equitable and accessible. Her first project is a resource sharing network for founders and leaders of Pacific Northwest Packaged Food & Beverage companies. She is now collaboratively launching Community Co-Pack NW a flexible run contract-manufacturer focused on supporting BIPOC & women-led food businesses to scale their businesses.
Hannah obtained a BA in Geography from Vassar College in 2010. She studied food systems & worked on a non-profit educational CSA farm. She was an active organizer in the Real Food Challenge and Kick-Coke Campaign. Returning to Portland she served on the Portland Food Policy Council. She received equity training from the City of Portland and non-violent communication training through Alternatives to Violence Project. Through her experiencing building a mission-driven business, she found business to be a nimbler vehicle for change. She recently completed Lift Economy’s Next Economy MBA program. She is currently serving on the board of the Portland Farmer’s Market and the Farmer’s Market Fund.
TRAINING & CERTIFICATIONS
NEXT ECONOMY MBA
The Next Economy MBA teached business fundamentals (e.g., vision, culture, strategy, and operations) from a regenerative, Next Economy perspective & provides open source tools & templates.
FINANCING YOUR FOOD BUSINESS
Certificates in Business Model Optimization & Financial Packaging for packaged food businesses.
Food Innovation Center
Completed in 2012, so it as been a minute, but the fundamentals are engrained.
HOLISTIC HEALTH COACH CERTIFCATION
Studied over 100 dietary theories & the best coaching teachniques.
REIKI LEVEL 2
Reiki Level 2 training with Juniper Moon.
SOMATIC WOMB MENTOR
A Somatic Womb Mentor supports clients to access the places within so they can navigate their inner landscape with more emotional, and spiritual intelligence. This helps clients to align their actions with their dreams while also helping them to truly step into Sovereignty.
The art of facilitating meetings and classes on zoom!
Over 9 years, I built Better Bean Co from farmers markets to national distribution with my co-founder. I held nearly all roles in the business. This holistic experience helps me to see the whole picture when it comes to business advising.
DEMO & EVENT PROGRAM MANAGEMENT
Over 9 years of experience ranging from farmer market management to running demo & sales tours to launching multi-state demo campaigns.
BRAND & PACKAGING DESIGN
Rich experience with directing design projects and a passion for branding and packaging.
NEW PRODUCT LAUNCH
Led several products from ideation to a successful launch: through R&D, testing, packaging selection, design & launch.
NEW MARKET LAUNCH
Launched into several new markets with both on-the-ground and digital marketing campaigns and sales plans.
SOCIAL MEDIA MANAGEMENT
Personally managed business social media for years. Then managed independent contractors to create and grow our social media presence.
I have developed and launched several influencer & giveaway campaigns resulting in product featured by top wellness influencers. Managed customer service for 8 years growing the passion of our fan-base.
COLLATERAL & CONTENT CREATION
Directed & styled numerous photo shoots, created recipes, written copy & press-releases. Directed & designed marketing & sales collateral.
Created several recipe videos and numerous product advertisements on a shoe-string budget.
Managed weekly product production and production team. Completed HACCP
HR, Payroll, distribution and inventory management. All the things that had to get done to keep the business going!