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ABOUT

Hannah is a food startup connector and project catalyst with the mission to collectively build an equitable, regenerative, resilient, regional food system. She works specifically with emerging packaged food and beverage entrepreneurs, the creative changemakers of our food system. While co-founding and scaling The Better Bean Company from farmers markets to national distribution, she intimately experienced the barriers to success. Since exiting from the company in 2018, she has become a holistic business consultant and advisor. As a business advisor to the Small Business Development Center’s “Getting Your Recipe to Market Program” she helps new food companies launch into the ecosystem. Kullberg is a coach for XXcelerate and a mentor with BUILT Oregon and OEN’s Angel Food. Working with Prosper Portland she helps organize networking events for food businesses. She is passionate about helping the next generation of food business founders navigate the industry, actively catalyzing solutions to make it more equitable and accessible. Her first project is a resource sharing network for founders and leaders of Pacific Northwest Packaged Food & Beverage companies. She is now collaboratively launching Community Co-Pack NW a flexible run contract-manufacturer focused on supporting BIPOC & women-led food businesses to scale their businesses. 


Hannah obtained a BA in Geography from Vassar College in 2010. She studied food systems & worked on a non-profit educational CSA farm. She was an active organizer in the Real Food Challenge and Kick-Coke Campaign. Returning to Portland she served on the Portland Food Policy Council. She received equity training from the City of Portland and non-violent communication training through Alternatives to Violence Project. Through her experiencing building a mission-driven business, she found business to be a nimbler vehicle for change. She recently completed Lift Economy’s Next Economy MBA program. She is currently serving on the board of the Portland Farmer’s Market and the Farmer’s Market Fund.

About: About

TRAINING & CERTIFICATIONS

NEXT ECONOMY MBA

The Next Economy MBA teached business fundamentals (e.g., vision, culture, strategy, and operations) from a regenerative, Next Economy perspective & provides open source tools & templates.

FINANCING YOUR FOOD BUSINESS

Certificates in  Business Model Optimization & Financial Packaging for packaged food businesses.

HACCP CERTIFIED

Food Innovation Center

Completed in 2012, so it as been a minute, but the fundamentals are engrained.

HOLISTIC HEALTH COACH CERTIFCATION

Studied over 100 dietary theories & the best coaching teachniques.

REIKI LEVEL 2

Reiki Level 2 training with Juniper Moon.

SOMATIC WOMB MENTOR

A Somatic Womb Mentor supports clients to access the places within so they can navigate their inner landscape with more emotional, and spiritual intelligence. This helps clients to align their actions with their dreams while also helping them to truly step into Sovereignty.

ZOOM FACILITATION

The art of facilitating meetings and classes on zoom!

About: List

EXPERIENCE

Over 9 years, I built Better Bean Co from farmers markets to national distribution with my co-founder. I held nearly all roles in the business. This holistic experience helps me to see the whole picture when it comes to business advising.

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DEMO & EVENT PROGRAM MANAGEMENT

Over 9 years of experience ranging from farmer market management to running demo & sales tours to launching multi-state demo campaigns.

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BRAND & PACKAGING DESIGN

Rich experience with directing design projects and a passion for branding and packaging.

NEW PRODUCT LAUNCH

Led several products from ideation to a successful launch: through R&D, testing, packaging selection, design & launch.

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NEW MARKET LAUNCH

Launched into several new markets with both on-the-ground and digital marketing campaigns and sales plans.

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About: Projects
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SOCIAL MEDIA MANAGEMENT

Personally managed business social media for years. Then managed independent contractors to create and grow our social media presence.

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COMMUNITY MANAGEMENT

I have developed and launched several influencer & giveaway campaigns resulting in product featured by top wellness influencers. Managed customer service for 8 years growing the passion of our fan-base.

COLLATERAL & CONTENT CREATION

Directed & styled numerous photo shoots, created recipes, written copy & press-releases. Directed & designed marketing & sales collateral.

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VIDEO HOST

Created several recipe videos and numerous product advertisements on a shoe-string budget.

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About: Projects
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PRODUCTION MANAGER

Managed weekly product production and production team. Completed HACCP

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OPERATIONS MANAGER

HR, Payroll, distribution and inventory management. All the things that had to get done to keep the business going!

About: Projects

BUSINESS CLIENTS

Business Advising Clients

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MASHA CHAI

Holistic Launch Coaching

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GATHERWISE

Business Coach

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SAUVIE SHRUBS

Business Advisor

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COMMUNITY CO-PACK NW

Business Development Director

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OLYKRAUT

Contract Sales Director

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PROUD LABEL

Sales & Marketing Advisor

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A BORING LIFE

Regional Sales & Marketing

About: Clients

ORGANIZATIONAL CLIENTS / WORK

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SMALL BUSINESS DEVELOPMENT CENTER

Getting Your Recipe to Market Business Advisor & Teacher

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Business Coach & Peer Mentor

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PROSPER PORTLAND

Convening & Connecting F&B B2B Roundtables

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OREGON DEPT OF AGRICULTURE

Food & Beverage Maker Roadmap Consulting

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BOLD RESUE

Retail Reuse Pilot

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OREGON COASTAL VISITORS ASSOCIATION

Oregon Ocean Cluster Initiative

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GOOD FOOD FOUNDATION

Farm-Direct Sourcing Workshop Series

About: Clients

VOLUNTEER WORK

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PORTLAND FARMERS MARKET

Board Member, Vendor Success Comittee

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FAMERS MARKET FUND

Board Member

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BUILT OREGON

Mentor

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OREGON ANGEL FOOD

Speaker

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NEW SEASONS LOCAL ADVISORY COUNCIL

Starting Small

About: Clients
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