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©2019 by Hannah Kathryn Kullberg. Proudly created with Wix.com

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ABOUT

I was blessed to grow up in the sustainable, foodie haven of Portland, Oregon. I attended Vassar College where I studied food systems and worked on an organic CSA farm. I returned to Portland with the goal of impacting our local food system through policy. I served on Portland Multnomah Food Policy Council and other local boards. Realizing the power of business to impact food system change, I dove into growing The Better Bean Company with my father. Starting as operations manager, I earned the title Bean Queen for all my roles in the business. Seeing the need for health education, while building Better Bean to national distribution, I became a certified holistic health coach and took to speaking about beans & health. Becoming a mother to two beautiful children radically impacted my approach to marketing and my understanding of the need for healthy, easy products in the marketplace. It gives me joy to help amazing product reach more families.

 

TRAINING & CERTIFCATIONS

NEXT ECONOMY MBA

The Next Economy MBA teached business fundamentals (e.g., vision, culture, strategy, and operations) from a regenerative, Next Economy perspective & provides open source tools & templates.

FINANCING YOUR FOOD BUSINESS

Certificates in  Business Model Optimization & Financial Packaging for packaged food businesses.

HOLISTIC HEALTH COACH CERTIFCATION

Studied over 100 dietary theories & the best coaching teachniques.

 

EXPERIENCE

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DEMO & EVENT PROGRAM MANAGEMENT

Over 9 years of experience ranging from farmer market management to running demo & sales tours to launching multi-state demo campaigns.

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BRAND & PACKAGING DESIGN

Rich experience with directing design projects and a passion for branding and packaging.

NEW PRODUCT LAUNCH

Led several products from ideation to a successful launch: through R&D, testing, packaging selection, design & launch.

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NEW MARKET LAUNCH

Launched into several new markets with both on-the-ground and digital marketing campaigns and sales plans.

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SOCIAL MEDIA MANAGEMENT

Personally managed business social media for years. Then managed independent contractors to create and grow our social media presence.

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COMMUNITY MANAGEMENT

I have developed and launched several influencer & giveaway campaigns resulting in product featured by top wellness influencers. Managed customer service for 8 years growing the passion of our fan-base.

COLLATERAL CREATION

Directed & styled numerous photo shoots, created recipes, written copy & press-releases. Directed & designed marketing & sales collateral.

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VIDEO HOST

Created several recipe videos and numerous product advertisements on a shoe-string budget.

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